How do you report open-ended responses?
One approach is to select responses.
A few well-chosen quotations from open-ended responses can provide anecdotal evidence in support of data. This is fast and effective but highly subjective.
Another approach is to aggregate responses.
A summary table of open-ended responses can place results into a meaningful context with the possibility of identifying trends.
Coding is a means to aggregate open-ended responses. You devise categories by which to classify and group responses and then assign a category to individual responses.
Consider the many purposes to which coding can be utilized:
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Most commonly, to summarize and accurately reflect the range of answers actually provided by respondents.
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"I have no idea what people will come up with and I want to capture faithfully their range of answers."
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To capture the range of answers according to predetermined categories of interest.
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"I am interested to know how their answers deal with issues of importance that we identified."
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To capture the range of answers against set criteria.
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"These are standard measures that we track."
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The E-valuate-IT coding tool enables you to create category names by which to classify and group open-ended responses and then assists you to assign a category of best fit to the responses. E-valuate-IT can provide a summary table report as well as a complete list of coded responses grouped by category. Coded data is also available as raw data for further analysis.
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