Multiple-choice options Back

Keep the trend consistent for all multiple-choice options in a questionnaire:

For example,
(Good to Bad), (Low to High), (Poor to Excellent) is inconsistent.
(Bad to Good), (Low to High), (Poor to Excellent) is consistent.

We suggest moving from negative towards positive:

  1. Poor
  2. Fair
  3. Average
  4. Good
  5. Excellent

When reporting results you are likely to provide a summary table with frequency, mean (average) and standard deviation. The order suggested (negative to positive) provides an average score where a high result is desirable. Otherwise you are left to explain to clients why a "low" result is good!

Since E-valuate-IT automatically assigns a number value to each option, make the positive option the highest value by starting with the negative.


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